Guidelines & standards

How this library stays trustworthy

Every file in the Freedom Media Centre meets the same standard — so you can use anything here without checking back.

Marketing approved

Everything in the bank is approved by the Freedom marketing team before it appears. If it's here, you can use it — no need to double-check. Assets are versioned; when a file is updated, the version number in its name changes and the old file is retired.

Resolution standards

Web: minimum 2000px on the longest edge
Print: 300dpi, supplied as PNG/JPEG or vector (EPS/AI/PDF)
Logos: transparent PNG for screen; vector masters for print & production
Social: posts 1080×1080 · stories 1080×1920

Naming convention

Every file follows the same pattern, so downloads stay organised on your side too:

Freedom_<Range>_<Product>_<Size>_<AssetType>_<nn>

Freedom_Vegan_Bears_100g_PackFront.jpg
Freedom_Vegan_Bears_100g_ProductOnly.jpg
Freedom_Vegan_Bears_100g_Lifestyle_01.jpg

Usage rules

• Assets are for marketing Freedom Confectionery products only.
• Use approved claims word-for-word — cautions are part of the claim.
• Don't recolour, stretch, crop into, or add effects to the logo.
• Keep clear space around the roundel; never place it on clashing patterns.
• Certification marks must follow the issuing body's rules.

Questions, requests, bespoke formats?

The Freedom team and LOOM keep this library current. If you need an asset that isn't here yet — a language version, a different crop, a vector master — one request and it'll usually be with you (and in the bank) within days.